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Reblogged from Fast Company
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19 things you have to do

  1. You have to make the call you’re afraid to make.
  2. You have to get up earlier than you want to get up.
  3. You have to give more than get in return right away.
  4. You have to care more about others than they care about you.
  5. You have to fight when you are already injured, bloody, and sore.
  6. You have feel unsure and insecure when playing if safe seems smarter.
  7. You have to lead when no one else is following you yet.
  8. You have to invest in yourself even though no one else is.
  9. You have to look like a fool while you’re looking for answers you don’t have.
  10. You have to grind out the details when it’s easier to shrug them off.
  11. You have to deliver results when making excuses is an option.
  12. You have to search for your own explanations even when you’re told to accept the “facts”.
  13. You have to make mistakes and look like an idiot.
  14. You have try and fail and try again.
  15. You have to run faster even though you’re out of breath.
  16. You have to be kind to people who have been cruel to you.
  17. You have to meet deadlines that are unreasonable and deliver results that are unparalleled.
  18. You have to be accountable for your actions even when things go wrong.
  19. You have to keep moving towards where you want to be no matter what’s in front of you.

You have to do the hard things.

The things that no one else is doing. The things that scare you. The things that make you wonder how much longer you can hold on.

Those are the things that define you. Those are the things that make the difference between living a life of mediocrity or outrageous success.

The hard things are the easiest things to avoid.  To excuse away. To pretend like they don’t apply to you.

The simple truth about how ordinary people accomplish outrageous feats of success is that they do the hard things that smarter, wealthier, more qualified people don’t have the courage — or desperation — to do.

Do the hard things. You might be surprised at how amazing you really are.

DAN WALDSCHMIDT

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Lean way to landing pages

A landing page must have the following elements

  1. Unique selling proposition (USP), a nice headline that is straight to the point
  2. Demo video or an image that summarizes the main concept
  3. List of 3-7 benefits, not list of features but how it will benefit someone, in a bullet list. 
  4. An example of contexts of use to show how someone used the service
  5. 1-3 trust elements such as testimonials, press that talked about you 
  6. Call to action (CTA)
  7. Conversion tracking so that you can measure the online advertising or social media marketing campaigns
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Innovative apps are always welcome. Check this one out.

fastcompany:

This App Prevents the #4 Cause of Death in the U.S. 

“One study estimated that mistakes with blood pressure medication alone are responsible for 89,000 premature deaths a year, which puts medication noncompliance up there in the top five causes of death.”

The inventors of the free MediSafe Project iPhone and Android app hope to save lives by helping patients keep track of their medications. 

Pill Stats

Here are some other innovative ways that technology and medicine are meeting up:

Gadgets You Can Swallow

8 Medical iPhone Apps You Should Prescribe Your Healthcare Professional

The Future of Medical Technology is Apps, Games, and Movies

[Image from medisafeproject.com][Post by M.Cecelia Bittner]

Reblogged from Fast Company
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In a startup, both the problem and solution are unknown.

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