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Lean way to landing pages

A landing page must have the following elements

  1. Unique selling proposition (USP), a nice headline that is straight to the point
  2. Demo video or an image that summarizes the main concept
  3. List of 3-7 benefits, not list of features but how it will benefit someone, in a bullet list. 
  4. An example of contexts of use to show how someone used the service
  5. 1-3 trust elements such as testimonials, press that talked about you 
  6. Call to action (CTA)
  7. Conversion tracking so that you can measure the online advertising or social media marketing campaigns
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Innovative apps are always welcome. Check this one out.

fastcompany:

This App Prevents the #4 Cause of Death in the U.S. 

“One study estimated that mistakes with blood pressure medication alone are responsible for 89,000 premature deaths a year, which puts medication noncompliance up there in the top five causes of death.”

The inventors of the free MediSafe Project iPhone and Android app hope to save lives by helping patients keep track of their medications. 

Pill Stats

Here are some other innovative ways that technology and medicine are meeting up:

Gadgets You Can Swallow

8 Medical iPhone Apps You Should Prescribe Your Healthcare Professional

The Future of Medical Technology is Apps, Games, and Movies

[Image from medisafeproject.com][Post by M.Cecelia Bittner]

Reblogged from Fast Company
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In a startup, both the problem and solution are unknown.

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Vedilo.com offers Monthly subscription plans for social media marketing services. Makes it easy for startups and small business to be lean and focus their efforts on running their businesses.

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What is Leanality?

Eric Ries popularized the lean approach to product development that has become a fundamental in our every day activities. It’s necessary for successfully launching startups and new products efficiently. 

This blog focuses on highlighting this philosophy and reality.