A landing page must have the following elements
- Unique selling proposition (USP), a nice headline that is straight to the point
- Demo video or an image that summarizes the main concept
- List of 3-7 benefits, not list of features but how it will benefit someone, in a bullet list.
- An example of contexts of use to show how someone used the service
- 1-3 trust elements such as testimonials, press that talked about you
- Call to action (CTA)
- Conversion tracking so that you can measure the online advertising or social media marketing campaigns